Branding is mandatory for businesses, as it changes how target audience
perceive your brand; it increases brand awareness, and it drives sales. Branding
gives your business competitive advantage and grows business value.

Importantly, branding is important to motivate internal and external stakeholders
to build long term relationship with the business. All in all, Richard Branson says
this: “Branding demands commitment; commitment to continual re-invention;
striking chords with people to stir their emotions; and commitment to imagination.”